IP for Entrepreneurs: How to Develop and Protect Protect Your Brand
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1 Course Introduction (3:00)
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2 How do I know what kind of intellectual property protection I need? (6:37)
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3 Trademarks matter for every business, including yours right now. (2:32)
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4 Is my trademark my business name? (2:02)
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5 What counts as a trademark? (5:56)
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6 What is a "distinctive" Mark? (7:06)
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7 Choosing a TM - Real World Examples of Better and Worse Options (4:55)
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8 Do I get protection if I do I not register my Trademark? (5:33)
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9 Why should I register a trademark and where do I do that? (2:05)
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10 Do I need to hire a lawyer to register or can I do it myself? (3:03)
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11 Keeping a TM - use it or lose it? (2:41)
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12 How do I protect my brand offline or online? (5:18)
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13 Can I have more than one type of intellectual property? (2:11)
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14 Why am I getting sued for trademark infringement? (4:52)
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15 Course Conclusion & Recap (4:11)
